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A Brand is Not a Name

August 8 @ 9:00 am - 10:00 am


A brand is more than a logo or color scheme. It’s more than a tagline, slogan, or marketing campaign. And it’s much more than any advertising campaign, single product or graphics design feature. A brand is a promise to the consumer that they can count on you to deliver EVERY time on that promise. Join Eric Hultgren, director of brand strategy + social media for MLive, as he talks about how you move from your name to a brand and deliver on that promise.

Facilitated by: Eric Hultgren, MLive  

Register Here

*Registration is through the Flint & Genesee Chamber. You DO NOT need to be a member to attend.


August 8
9:00 am - 10:00 am
Event Category:


The Dryden Building- MLive
601 Saginaw St.
Flint,48502United States
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