- This event has passed.
A Brand is Not a Name
August 8 @ 9:00 am - 10:00 am
$25
A brand is more than a logo or color scheme. It’s more than a tagline, slogan, or marketing campaign. And it’s much more than any advertising campaign, single product or graphics design feature. A brand is a promise to the consumer that they can count on you to deliver EVERY time on that promise. Join Eric Hultgren, director of brand strategy + social media for MLive, as he talks about how you move from your name to a brand and deliver on that promise.
Facilitated by: Eric Hultgren, MLive
*Registration is through the Flint & Genesee Chamber. You DO NOT need to be a member to attend.
