A Brand is Not a Name

A brand is more than a logo or color scheme. It’s more than a tagline, slogan, or marketing campaign. And it’s much more than any advertising campaign, single product or graphics design feature. A brand is a promise to the consumer that they can count on you to deliver EVERY time on that promise. Join Eric Hultgren, director of brand strategy + social media for MLive, as he talks about how you move from your name to a brand and deliver on that promise.

Facilitated by: Eric Hultgren, MLive  

Register Here

*Registration is through the Flint & Genesee Chamber. You DO NOT need to be a member to attend.